our perspective on Growth ...

...Go beyond competitive advantage...

Growth strategies vary. Some firms try to deepen customer relationships. Others focus on new product innovation. Still others look to expand into new industries or geographies. Some firms seek mergers, acquisitions and alliances. Whatever the strategy, the underlying logic is to create and exploit competitive advantage.

Learn to Profit™ creates a richer set of growth ideas. It's richer because it's based on the three fundamental sources of value - information, knowledge and power. Any situation where your firm has information, knowledge or power that others don't is a potential profit opportunity. These situations are called asymmetries. Information, knowledge and power asymmetries exist between your firm and your competitors, customers and suppliers. 

"Asymmetry" sounds very abstract. However, the benefits are real. Asymmetric information was the subject of the 2001 Nobel Prize in Economics. Organizations as diverse as the US military, Goldman Sachs & Co, Starbucks, Microsoft and IBM profit by exploiting information and knowledge asymmetries (see our white paper "Learn to Profit"). 

For more information, please contact us.

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