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Learn to Profit™: How to profit by investing in information and knowledge. There’s a way to create new profits. It increases sales and marketing effectiveness. It reduces costs. It creates a dynamic learning organization. It’s a new way to think about business strategy. It even makes sense of the Internet. We call it Learn to Profit™. This document explains the benefits of Learn to Profit™, how it works and how to do it. It includes examples and case studies drawn from Goldman Sachs, Starbucks, Microsoft, the US Military, IBM, Dell and Compaq. The document summarizes recent Nobel Prize-winning economics related to information and knowledge, and includes a diagnostic questionnaire for executives. Download: Managing the IKA Way™ 508k (pdf file: Requires Adobe Acrobat)
Business Strategy the IKA Way™ Business Strategy the IKA Way™ creates new profits from Information, Knowledge and Action. Many executives forgo profits from information and knowledge. That’s because their strategies are based on out of date economics. They can’t tie information and knowledge to the bottom line. Business Strategy the IKA Way™ synthesizes Nobel prize-winning advances in information economics, signal processing and strategy theory. It shows executives how to exploit, create and protect valuable advantages in Information, Knowledge and Action. With Business Strategy the IKA Way™ executives seize new profits ignored by traditional business strategies, exploit the strategic potential of marketing and sales and obliterate the barrier between strategy and implementation. Download: Business Strategy the IKA Way™ 134k (Requires Adobe Acrobat)
The Wireless Internet for Securities Brokers Brokerage firms can use the wireless internet to empower their brokers, retain and acquire customers and increase productivity by bringing customer relationships to a whole new level. (Published in m-Finance magazine, November 2001) Download: Weary of Wireless Hype 343k (Requires Adobe Acrobat)
(For Strategy Scholars) On the Dynamic Origins of Economic Rents This paper presents a classification of the dynamic origins of economic rents. Control theory is used to model the dynamic interaction of firms and customers as a mutual attempt at control. Rents originate from asymmetries in information, knowledge and power. This approach classifies the potential origins of monopoly, Ricardian, Schumpeterian and Penrose rents. It also identifies potential rents from sales and marketing. The control theoretical model suggests that the objective of strategy should be to maximize the return on a portfolio of investments in information, knowledge and power. The model identifies potential origins of economic rents and links firm characteristics to market outcomes. Consequently, the control theoretical model may be a useful step towards a truly dynamic theory of strategy. (This paper was presented at the 24th Annual International Conference of the Strategic Management Society in San Juan, Puerto Rico on November 3, 2004.) Download: On The Dynamic Origin of Economic Rents 178k (Requires Adobe Acrobat) (For Economists) Information Economics and Business Strategy The fundamental importance of information in economics demands a new model of the economic agent. Dynamic state space analysis can model important phenomena such as information filtering, experience and expertise, learning, dynamic rent-seeking behavior, the interaction of information, knowledge and physical work and the build versus buy decision. In this model, information and knowledge are not the same thing. The set of possible interactions between two agents provides a framework for understanding sales and marketing, and provides insights into business strategy as dynamic rent-seeking behavior. The most important benefit of the state space approach may be in placing information, knowledge, innovation and learning at the center of economic analysis. (This is a technical paper written for an economics journal) Download: A State Space Model of an Economic Agent 176k (Requires Adobe Acrobat)
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